《搜索引擎优化基础教程，SEO基础教程，菜鸟SEOlynda.com专业教程》(SEO Search Engine Optimization Getting Started)[压缩包]
![《搜索引擎优化基础教程，SEO基础教程，菜鸟SEOlynda.com专业教程》(SEO Search Engine Optimization Getting Started)[压缩包]](/Uploads/30/308/308938.jpg)
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简介:
In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Topics include:
Understanding how search engines work
Researching and selecting keywords
Adding keywords to web pages, URLs, and HTML markup
Writing web page content based on selected keywords
Link building
Social media marketing without spamming
Setting up Google Analytics to track conversions
Measuring search engine traffic
viewedduration
01m 33s Introduction
Welcome 01m 04s
Using the exercise files 00m 29s
06m 20s 1. Getting Started on an SEO Program
Understanding how search engines work 03m 50s
What is SEO? 02m 30s
25m 03s 2. Keyword Phrases: The Cornerstone of an SEO Program
Introducing keyword phrases 01m 21s
The keyword research process 04m 42s
Performing keyword research 04m 43s
Winnowing out ineffective keyword phrases 01m 58s
Performing additional keyword research 02m 44s
Determining competitiveness of keyword phrases 05m 42s
Finding keyword gems 03m 53s
12m 49s 3. Creating a Search-Friendly Site Architecture
What site architecture means to SEO 02m 01s
Brainstorming main categories and subcategories for the web site 04m 04s
Creating a keyword phrase-to-page map 03m 33s
Using keywords in domain names and URLs 03m 11s
18m 10s 4. SEO in HTML Tags
SEO in HTML tags 01m 57s
Title tags 01m 56s
Meta descriptions 01m 33s
Header tags 01m 12s
Anchor text 01m 43s
Alt tags 01m 36s
Writing effective title tags 04m 42s
Writing meta-description tags 03m 31s
11m 44s 5. Writing Effective Web Site Content
What good content is and why it's needed 01m 27s
The different types of content pages 03m 47s
Using keywords in existing content 01m 53s
Writing new content for users and search engines 04m 37s
16m 37s 6. Link Popularity and PageRank
Understanding link popularity and why it's important 02m 43s
Introducing Google's PageRank 02m 38s
Knowing the best way to get links 03m 12s
Content creation and promotion as link bait 03m 34s
Real-world link bait ideas 04m 30s
12m 07s 7. Social Media Marketing and How It Works with SEO
Introducing social media marketing 04m 03s
Getting started with social media marketing 02m 25s
Participating in social media communities 05m 39s
26m 31s 8. Measuring Your Success
Why rankings are a poor measure of success 03m 13s
Determining conversions and setting up goals in Google Analytics 05m 37s
Measuring search engine traffic 11m 05s
Measuring success beyond the search engines 06m 36s
09m 19s 9. Overall SEO Strategy
Reviewing top techniques for SEO success 01m 58s
Additional resources 04m 19s
The future of SEO 03m 02s
更多资源请到
http://www.mobilemarketingcn.com
本人还有一个SEO教程在：http://www.VeryCD.com/topics/2906471/
In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Topics include:
Understanding how search engines work
Researching and selecting keywords
Adding keywords to web pages, URLs, and HTML markup
Writing web page content based on selected keywords
Link building
Social media marketing without spamming
Setting up Google Analytics to track conversions
Measuring search engine traffic
viewedduration
01m 33s Introduction
Welcome 01m 04s
Using the exercise files 00m 29s
06m 20s 1. Getting Started on an SEO Program
Understanding how search engines work 03m 50s
What is SEO? 02m 30s
25m 03s 2. Keyword Phrases: The Cornerstone of an SEO Program
Introducing keyword phrases 01m 21s
The keyword research process 04m 42s
Performing keyword research 04m 43s
Winnowing out ineffective keyword phrases 01m 58s
Performing additional keyword research 02m 44s
Determining competitiveness of keyword phrases 05m 42s
Finding keyword gems 03m 53s
12m 49s 3. Creating a Search-Friendly Site Architecture
What site architecture means to SEO 02m 01s
Brainstorming main categories and subcategories for the web site 04m 04s
Creating a keyword phrase-to-page map 03m 33s
Using keywords in domain names and URLs 03m 11s
18m 10s 4. SEO in HTML Tags
SEO in HTML tags 01m 57s
Title tags 01m 56s
Meta descriptions 01m 33s
Header tags 01m 12s
Anchor text 01m 43s
Alt tags 01m 36s
Writing effective title tags 04m 42s
Writing meta-description tags 03m 31s
11m 44s 5. Writing Effective Web Site Content
What good content is and why it's needed 01m 27s
The different types of content pages 03m 47s
Using keywords in existing content 01m 53s
Writing new content for users and search engines 04m 37s
16m 37s 6. Link Popularity and PageRank
Understanding link popularity and why it's important 02m 43s
Introducing Google's PageRank 02m 38s
Knowing the best way to get links 03m 12s
Content creation and promotion as link bait 03m 34s
Real-world link bait ideas 04m 30s
12m 07s 7. Social Media Marketing and How It Works with SEO
Introducing social media marketing 04m 03s
Getting started with social media marketing 02m 25s
Participating in social media communities 05m 39s
26m 31s 8. Measuring Your Success
Why rankings are a poor measure of success 03m 13s
Determining conversions and setting up goals in Google Analytics 05m 37s
Measuring search engine traffic 11m 05s
Measuring success beyond the search engines 06m 36s
09m 19s 9. Overall SEO Strategy
Reviewing top techniques for SEO success 01m 58s
Additional resources 04m 19s
The future of SEO 03m 02s
更多资源请到
http://www.mobilemarketingcn.com
本人还有一个SEO教程在：http://www.VeryCD.com/topics/2906471/