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中文名: 维多利亚的秘密时尚内衣秀2009英文名: The Victorias Secret Fashion Show 2009资源格式: HDTV版本: [YYeTs人人影视出品][中文字幕][更新H264版本]发行时间: 2009年电视台: CBS地区: 美国语言: 英语简介:
For the Sonata Arctica single, see Victoria's Secret (song)
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products.
It is the largest brand and a segment of publicly traded Limited Brands with sales surpassing $5 billion and an operating income of US$1 billion in 2006.
Victoria's Secret is known for its fashion shows and catalogues, which feature top fashion models.
维多利亚的秘密[以下简称维密]是美国一家女性美体内衣服饰零售商。
它是最知名品牌；2006年销售额超过50亿美元；营业收入为10亿美元的上市公司Limited Brands旗下一员。
维密以其邀请众多顶级时尚模特参展的时装秀和时尚杂志而闻名于世。
Type Subsidiary (NYSE: LTD)
Founded 1977
Headquarters Columbus, Ohio, USA
Key people CEO of the MegaBrand: Sharen Jester Turney
CEO of Victoria's Secret Stores: Lori GreeleyEVP: Rebecca Finn
CFO: Bill May
Industry apparel
Products bras, panties, sleepwear, hosiery, women's clothing, fragrances and beauty products
Revenue ▲ $3.222 billion (FY 2006)
Parent Limited Brands
Website http://www.victoriassecret.com/
公司类型 附属公司
创办时间 1977年
公司总部 美国俄亥俄州首府哥伦布
主要人物 MegaBrand总裁： 谢伦·杰斯特·特妮
维密商店总裁： 罗莉·格里蕾
副总裁： 丽贝卡·费恩
财务总监： 比尔·梅
产业类型 服装
产品范围 文胸、内裤、睡衣、袜子等女性服饰；香水及美体产品
年收益额 32亿2千2百万美元以上（2006年）
所属企业 Limited Brands
品牌网址 http://www.victoriassecret.com/
History
A Victoria's Secret Store.
Victoria's Secret was started in San Francisco, California in 1977 by Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a public and awkward department store environment. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail order catalog and 3 other stores. The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles and then sales staff would help estimate the appropriate size, pulling from inventory in the back. In 1982, after 5 years of operations, Roy Raymond sold the company to The Limited.
The Limited kept the personalized image of Victoria's Secret intact. Victoria's Secret was rapidly expanded into the U.S. malls throughout the 1980s. The company was able to vend a widened range of products such as shoes, evening wear, and perfumes among others with its mail catalog issued eight times annually.
By the early 1990s, Victoria's Secret had become the largest American lingerie retailer topping one billion dollars.
On 10 July 2007, Limited Brands sold 75% of Limited clothing chain to firm Sun Capital Partners to focus and boost sales growth on Victoria's Secret lingerie stores and Bath Body Works units, which provided 72% of revenue in 2006 and almost all the firm's profit.
1,000 Victoria's Secret lingerie stores and 100 independent Victoria's Secret Beauty Stores in the US, mostly in shopping centers. It sells brassieres, panties, hosiery, cosmetics, sleepwear, and much more. Victoria's Secret mails more than 400 million of its catalogues per year. Under pressure from environmentalist groups, Victoria's Secret's parent firm and a conservation group have reached an agreement to make the lingerie retailer's catalogue more environmentally friendly in 2006. The catalogue will no longer be made of pulp supplied from any woodland caribou habitat range in Canada, unless it has been certified by the Forest Stewardship Council. The catalogs will also be made of 10 percent recycled paper from post-consumer waste.
Victoria's Secret is now building its image with a fairly conservative, middle-class shopper in mind and avoids any connotations of sleaziness that lingerie might carry.
The company gained notoriety in the early 1990s after it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it has refused to follow the celebrity trend, turning down at least one celebrity a month begging to model the brand.
Victoria's Secret makes use of a rigorous customer service model, stressing upselling, frequent staff attention, and signing customers up for a store credit card that provides discounts for frequent shoppers in the way of coupons by mail and free merchandise.[citation needed]
历史背景
一家维密商店
1977年，毕业于斯坦福经济学院的罗伊·雷蒙德在加州旧金山创办了维密。他觉得在大庭广众下为妻子选购内衣颇为尴尬。于是他在斯坦福购物中心开办了第一家商店，并迅速增加邮购目录和3家商店。该商店旨在为男性创造一种舒适的选购环境。木质的墙面，充满维多利亚时代气息，还有乐于助人的导购员。不同于架子上挂满各种码数的文胸和内裤的普通内衣店，该商店将各种款式风格、成套搭配的内衣，点缀在墙面上。男士只需根据款式选购，然后由导购员帮忙选择合适的尺码，在后台存货中取成品即可。1982年，经过5年的经营，罗伊·雷蒙德将公司出售给The Limited公司。
The Limited公司完整地保持了维密的个性化形象。维密在80年代迅速扩展到全美各大商城。The Limited公司更将经营范围拓展到鞋子、晚装、香水等其他产品，每年8次发行邮购目录。
90年代初期，维密更成为全美最大型的，超过10亿美元的女式内衣零售商。
2007年7月10日，Limited Brands将75%的服饰产业卖给Sun Capital Partners公司，专注于提升维密和Bath Body Works的销量，Bath Body Works在2006年为Sun Capital Partners公司提供了72%收益额的利润。
全美1千家维密内衣店，以及1百家独立的维密美容店，大多分布在购物中心；出售文胸、内裤、袜子、化妆品、睡衣等众多产品。维密的邮购目录每年发行4亿册。介于环境保护组织的施压，维多利亚的秘密所属的企业和环保组织在2006年达成协议，将内衣的零售目录做得更环保友好些。未经森林管理委员会许可，目录将不得采用加拿大任何有驯鹿栖息的林地所产纸浆制作；且10%将利用从顾客回收的废纸。
如今，维密致力于在中级消费者脑海中树立相对保守，避免任何内衣可能带来的庸俗形象。该公司在90年代因启用超模代言广告和时装秀而陷入绯闻之争。过去几十年间，维密一直拒绝跟随名人潮流，每月至少回绝1名前来请求代言其品牌的名人流士。
维密运用严格的客户服务模式。为常客发放提供折扣的消费卡、邮发优惠券和免费商品等促进销售。
Victoria's Secret Angels
Victoria's Secret Angels on a commercial for the Secret Embrace line.
Victoria's Secret Angels are the brand's most visible models and spokeswomen. The VS Angels made their début in 1999 in the fourth annual Victoria's Secret Fashion Show. Daniela Pestova, Laetitia Casta, Heidi Klum, and Tyra Banks are among the Angels from the original promotion. In May 2007, the Victoria's Secret Angels, which includes Adriana Lima, Heidi Klum, Doutzen Kroes, Selita Ebanks, Alessandra Ambrosio, Miranda Kerr, Izabel Goulart, Karolina Kurkova and Marisa Miller were chosen to be part of People Magazine's annual 100 Most Beautiful People in the World issue. [9] The 'Angels' are among the world's best-paid models.
On November 13, 2007, Victoria's Secret Angels became the first trademark awarded a star on the Hollywood Walk of Fame. [10]
维密天使
维密天使在簇拥秘密T台上进行商业宣传活动
维密天使是该品牌最鲜活的模特代言人。维密天使在1999年第四届年度维秘时装展首次登台亮相。丹妮拉·帕斯托娃、蕾蒂西娅·卡斯塔、海蒂·克拉姆和泰雅·班克斯也在最初活动的天使之列。
2007年5月，维密天使中的安德丽娜·利玛、海蒂·克拉姆、杜晨·科洛斯、瑟丽塔·伊班克斯、亚历山大·安布罗休、梅琳达·可儿、伊莎贝尔·格勒、卡罗莱娜·科库娃以及玛丽莎·米勒入选《人物》杂志年度“1百位世界最美之人”行列。各个天使均为世界最高酬金的模特。
2007年11月13日，维密天使成为首位在好莱坞星光大道留名的商标。
Current
Heidi Klum - (1999 - present)
Adriana Lima - (2000 - present)[11]
Alessandra Ambrosio - (2004 - present)[12]
Karolína Kurková - (2005 - present)[12]*
Selita Ebanks (2005 - present) [13]
Izabel Goulart - (2005 - present)[13]
Miranda Kerr - (2006 - present)
Marisa Miller - (2007- present)
现签约天使
德国模特：海蒂·克拉姆 (1999 – 现在)
巴西模特：安德丽娜·利玛 （2000 – 现在）
巴西模特：亚历山大·安布罗休 (2004 – 现在)
捷克模特：卡罗莱娜·科库娃 (2005 – 现在)
开曼模特：梅琳达·可儿 (2006 – 现在)
美国模特：玛丽莎·米勒 (2007- 现在)
The models started working for the company before being contracted as Angels. Listed below are the years the current angels started shooting and working for the company. Their first runway show for the company is the second year listed below. The years the models were contracted into angels are listed above.
模特们在签约为天使前就开始为公司工作。下面列出的现签约天使均为其开始为公司拍照和工作的年份以及首场走秀年份。天使签约的年份为上列。
Heidi Klum - 1997 , First Runway:1997
Adriana Lima - 1998 , First Runway:1999
Alessandra Ambrosio - 2001 , First Runway:2000
Karolina Kurkova - 2000 , First Runway:2000
Selita Ebanks - 2003 , First Runway:2005
Izabel Goulart - 2004 , First Runway:2005
Miranda Kerr - 2005 , First Runway:2006
Marisa Miller - 2001 , First Runway:2007
海蒂·克拉姆 1997 首场走秀：1997
安德丽娜·利玛 1998 首场走秀：1999
亚历山大·安布罗休 2001 首场走秀：2000
卡罗莱娜·科库娃 2000 首场走秀：2000
瑟丽塔·伊班克斯 2003 首场走秀：2005
伊莎贝尔·格勒 2004 首场走秀：2005
梅琳达·可儿 2005 首场走秀：2006
玛丽莎·米勒 2001 首场走秀：2007
Former
Yasmeen Ghauri - (1998)
Helena Christensen - (1998)
Rebecca Romijn - (1998)
Karen Mulder - (1998 - 1999)
Stephanie Seymour - (1998 - 1999)
Daniela Peštová - (1998 - 2003)
Tyra Banks - (1998 - 2005)[13]
Laetitia Casta - (1999)
Maria Inés Rivero - (2000)
Gisele Bündchen - (2000 - 2006)[14]
前签约天使
加拿大模特：亚思敏·盖瑞 1998
丹麦模特：海伦娜·克丽丝坦森 1998
美国模特：丽贝卡·罗梅恩 1998
荷兰模特：凯伦·穆特 1998 – 1999
美国模特：斯坦福妮·森莫 1998 – 1999
捷克模特：丹妮拉·帕斯托娃 1998 – 2003
美国模特：泰雅·班克斯 1998 – 2005
法国模特：蕾蒂西娅·卡斯塔 1999
阿根廷模特：玛利亚·伊恩丝·丽芙洛 2000
巴西模特：吉赛尔·邦辰 2000 - 2006
Victoria's Secret Fashion Show
In 1995, Victoria's Secret held its first fashion show; the world press reported it as the lingerie event of the century . In 1999, the VS company made broadcast history in simultaneously broadcasting a live fashion show online and at Times Square, drawing some 1.5 million viewers, after being advertised during the Super Bowl American football game.[15][16]
In 2000, the show was held in Cannes, France, during the Cannes Film Festival to raise money for the Cinema Against AIDS charity; it raised $3.5 million.
In 2001, the Victoria's Secret Fashion Show made its broadcast television debut on ABC, drawing millions of viewers and middle-brow controversy; the Federal Communications Commission receives many complaints about each broadcast every time.[17]
In 2004, instead of the annual fashion show, The Angels (Tyra Banks, Heidi Klum, Gisele Bündchen, Adriana Lima, and Alessandra Ambrosio) did an Angels Across America Tour, a grassroots campaign for the brand visiting four major cities, New York, Miami, Las Vegas and Los Angeles.[12]
In 2005, the Rutgers University Drumline made a guest appearance for the show's finale. This was Tyra Banks' last runway appearance.
The 2007 show featured a performance by the Spice Girls and gained prominence as the first American TV debut of the band after their comeback.[18] Kanye West was also scheduled to perform at the event, but cancelled his appearance due to his mother's death. Will.i.am was called to perform in his place.[19]
The fashion show features mostly lingerie and a multi-million-dollar Fantasy Bra. In 2006, Victoria's Secret's sub-brand Pink made its debut on the runway. The show has since evolved into a lavish event with elaborate costumed-lingerie, varying music, and set design according to the different themes running within the show. The show attracts hundreds of celebrities and entertainers, with special performers and/or acts every year. The giant angel wings worn by the models, as well as other wings of various forms and sizes such as butterfly, peacock, or devil wings, are Victoria's Secret's fashion trademark. The fashion show is also a meeting of today's supermodels, who are always posing in the middle, after the final walk.[16]
In the past, most of the clothing exhibited was not for sale, but in 2005, the show featured the clothing for sale in the catalogue.[17]
维密时装展
1995年，维密举行了首场时装展，被全球媒体报导为“世纪内衣盛事”。1999年，经过在超级橄榄球赛期间广告宣传，维密公司创下广播纪录，时装展现场直播的同时在时代广场转播，吸引了15亿观众。
2000年，时装展在法国戛纳举行。在戛纳电影节期间为抗艾滋慈善机构筹集资金高达35亿美元。
2001年，维密时装展首次在ABC电视台播出。吸引了无数观众，同时也有中级知识分子的争议。联邦通讯局接到众多观众对节目的投诉。
2004年，维密一改年度的时装展，天使们（泰雅·班克斯、海蒂·克拉姆、吉赛尔·邦辰、安德丽娜·利玛和亚历山大·安布罗休）在全美4大城市：纽约、迈阿密、维加斯和洛杉矶举行天使全美巡演。
2005年，罗格斯大学鼓乐队更在时装展结尾客串演出。这年也是泰雅·班克斯的最后一场维密T台演出。
2007年，辣妹组合回归后的首次登台在维密时装展演出，获得显著成效。原计划参演的肯伊·威斯特由于母亲的逝世而取消了演出。Will.i.am乐队应邀顶替他的空缺。
2006年，维密展出了大部分价值不菲的“梦幻文胸”。维密的子品牌红粉佳人更在该年首次亮相T台。时装展至此已发展成一场繁华盛事：富有精心雕琢的装饰内衣、多种多样的音乐以及各种为不同主题设计的背景。时装展吸引了无数名人和艺人。模特穿戴的巨型天使翅膀，以及其他不同形式、不同大小的蝴蝶、孔雀或魔鬼等翅膀，已成为维密时装的标志。维密时装展更是众多当红模特云集的盛事，在走秀的最后，均会同台在秀台中央展现身姿。
以往，大多数维密展出的服饰均为非卖品，但2005年，时装展展出的服饰在目录中开始提供销售。
Year Broadcast date Television network Viewers (millions) Guest performers
2001 Nov-15 ABC 12.4 Mary J. Blige, Andrea Bocelli
2002 Nov-20 CBS 10.5 Destiny's Child
2003 Nov-19 CBS 9.4 Sting, Mary J. Blige, Eve
2004 N/A N/A N/A N/A
2005 Dec-06 CBS 8.9 Chris Botti, Ricky Martin, Seal, Rutgers University Drumline
2006 Dec-05 CBS 6.8 Justin Timberlake
2007 Dec-04 CBS 7.4 Spice Girls, Will.i.am, Seal Heidi Klum
年份 播出日期 电视台 观众 客串嘉宾
2001 11月15日 ABC 12亿4千万 玛丽·J·布里姬；安德烈·波伽利
2002 11月20日 CBS 10亿5千万 天命真女
2003 11月19日 CBS 9亿4千万 斯汀；玛丽·J·布里姬；伊芙
2004 不可用 不可用 不可用 不可用
2005 12月6日 CBS 8亿9千万 克里斯·波提；瑞奇·马丁；希尔；罗格斯大学鼓乐队
2006 12月5日 CBS 6亿8千万 贾斯汀·汀布莱克
2007 12月4日 CBS 7亿4千万 辣妹组合, Will.i.am, 希尔；海蒂·克拉姆
Sub-Brand
Victoria's Secret PINK
Further information: Pink (Victoria's Secret)
In July 2004, company executives launched PINK, a lineup of loungewear, sleepwear, and intimate apparel geared mainly towards university and high school students.[23] Alessandra Ambrosio was named the line's first spokesperson. PINK tours campuses around America setting up little mini stores outside for the students to purchase items from.[24] The company markets to youth through MySpace, Facebook, partnerships with MTV, and youth-oriented blogs. The brand has received worldwide nomination for best in the category performance year to year for the past two years. Miranda Kerr is the current spokesperson for Victoria's Secret Pink. Since early 2008, Behati Prinsloo has been appearing in much of their of advertising.
子品牌
维密红粉佳人
2004年7月，维密公司开始打造红粉佳人，专为大学和高中生定制休闲服、睡衣和贴身内衣的品牌。亚历山大·安布罗休为该品牌的首位代言人。红粉佳人在全美各大校园巡展，在校园外设立分点供学生选购产品。该品牌通过在MySpace网站、Facebook网站、与MTV合作和年轻人博客间开展市场。过去几年，该品牌曾多次被提名为全球该类产品最佳业绩。梅琳达·可儿是当前维密红粉佳人的代言人。自2008年初，贝哈蒂·普琳丝洛开始出现在众多该品牌广告中。
Basic store facts
There are 1,003 Victoria's Secret Stores in all, which equals approximately 5,126,000 selling square feet.
$731 USD is the average dollar amount of sales that occur per selling square foot.
The average store size in selling square feet is 5,111.
The net sales that each stores gross is $3.7 million or about $3.7 billion for all stores.
商店基本概况
维密共有1003家商店，等于大概512万6千平方英尺销售范围。
平均每一英尺销售范围内产生的销售额为731美元。
销售范围内的平均商店大小为5.111英尺
每家商店的销售毛利为370万美元，即全部商店的销售毛利为37亿美元。
For the Sonata Arctica single, see Victoria's Secret (song)
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products.
It is the largest brand and a segment of publicly traded Limited Brands with sales surpassing $5 billion and an operating income of US$1 billion in 2006.
Victoria's Secret is known for its fashion shows and catalogues, which feature top fashion models.
维多利亚的秘密[以下简称维密]是美国一家女性美体内衣服饰零售商。
它是最知名品牌；2006年销售额超过50亿美元；营业收入为10亿美元的上市公司Limited Brands旗下一员。
维密以其邀请众多顶级时尚模特参展的时装秀和时尚杂志而闻名于世。
Type Subsidiary (NYSE: LTD)
Founded 1977
Headquarters Columbus, Ohio, USA
Key people CEO of the MegaBrand: Sharen Jester Turney
CEO of Victoria's Secret Stores: Lori GreeleyEVP: Rebecca Finn
CFO: Bill May
Industry apparel
Products bras, panties, sleepwear, hosiery, women's clothing, fragrances and beauty products
Revenue ▲ $3.222 billion (FY 2006)
Parent Limited Brands
Website http://www.victoriassecret.com/
公司类型 附属公司
创办时间 1977年
公司总部 美国俄亥俄州首府哥伦布
主要人物 MegaBrand总裁： 谢伦·杰斯特·特妮
维密商店总裁： 罗莉·格里蕾
副总裁： 丽贝卡·费恩
财务总监： 比尔·梅
产业类型 服装
产品范围 文胸、内裤、睡衣、袜子等女性服饰；香水及美体产品
年收益额 32亿2千2百万美元以上（2006年）
所属企业 Limited Brands
品牌网址 http://www.victoriassecret.com/
History
A Victoria's Secret Store.
Victoria's Secret was started in San Francisco, California in 1977 by Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a public and awkward department store environment. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail order catalog and 3 other stores. The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles and then sales staff would help estimate the appropriate size, pulling from inventory in the back. In 1982, after 5 years of operations, Roy Raymond sold the company to The Limited.
The Limited kept the personalized image of Victoria's Secret intact. Victoria's Secret was rapidly expanded into the U.S. malls throughout the 1980s. The company was able to vend a widened range of products such as shoes, evening wear, and perfumes among others with its mail catalog issued eight times annually.
By the early 1990s, Victoria's Secret had become the largest American lingerie retailer topping one billion dollars.
On 10 July 2007, Limited Brands sold 75% of Limited clothing chain to firm Sun Capital Partners to focus and boost sales growth on Victoria's Secret lingerie stores and Bath Body Works units, which provided 72% of revenue in 2006 and almost all the firm's profit.
1,000 Victoria's Secret lingerie stores and 100 independent Victoria's Secret Beauty Stores in the US, mostly in shopping centers. It sells brassieres, panties, hosiery, cosmetics, sleepwear, and much more. Victoria's Secret mails more than 400 million of its catalogues per year. Under pressure from environmentalist groups, Victoria's Secret's parent firm and a conservation group have reached an agreement to make the lingerie retailer's catalogue more environmentally friendly in 2006. The catalogue will no longer be made of pulp supplied from any woodland caribou habitat range in Canada, unless it has been certified by the Forest Stewardship Council. The catalogs will also be made of 10 percent recycled paper from post-consumer waste.
Victoria's Secret is now building its image with a fairly conservative, middle-class shopper in mind and avoids any connotations of sleaziness that lingerie might carry.
The company gained notoriety in the early 1990s after it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it has refused to follow the celebrity trend, turning down at least one celebrity a month begging to model the brand.
Victoria's Secret makes use of a rigorous customer service model, stressing upselling, frequent staff attention, and signing customers up for a store credit card that provides discounts for frequent shoppers in the way of coupons by mail and free merchandise.[citation needed]
历史背景
一家维密商店
1977年，毕业于斯坦福经济学院的罗伊·雷蒙德在加州旧金山创办了维密。他觉得在大庭广众下为妻子选购内衣颇为尴尬。于是他在斯坦福购物中心开办了第一家商店，并迅速增加邮购目录和3家商店。该商店旨在为男性创造一种舒适的选购环境。木质的墙面，充满维多利亚时代气息，还有乐于助人的导购员。不同于架子上挂满各种码数的文胸和内裤的普通内衣店，该商店将各种款式风格、成套搭配的内衣，点缀在墙面上。男士只需根据款式选购，然后由导购员帮忙选择合适的尺码，在后台存货中取成品即可。1982年，经过5年的经营，罗伊·雷蒙德将公司出售给The Limited公司。
The Limited公司完整地保持了维密的个性化形象。维密在80年代迅速扩展到全美各大商城。The Limited公司更将经营范围拓展到鞋子、晚装、香水等其他产品，每年8次发行邮购目录。
90年代初期，维密更成为全美最大型的，超过10亿美元的女式内衣零售商。
2007年7月10日，Limited Brands将75%的服饰产业卖给Sun Capital Partners公司，专注于提升维密和Bath Body Works的销量，Bath Body Works在2006年为Sun Capital Partners公司提供了72%收益额的利润。
全美1千家维密内衣店，以及1百家独立的维密美容店，大多分布在购物中心；出售文胸、内裤、袜子、化妆品、睡衣等众多产品。维密的邮购目录每年发行4亿册。介于环境保护组织的施压，维多利亚的秘密所属的企业和环保组织在2006年达成协议，将内衣的零售目录做得更环保友好些。未经森林管理委员会许可，目录将不得采用加拿大任何有驯鹿栖息的林地所产纸浆制作；且10%将利用从顾客回收的废纸。
如今，维密致力于在中级消费者脑海中树立相对保守，避免任何内衣可能带来的庸俗形象。该公司在90年代因启用超模代言广告和时装秀而陷入绯闻之争。过去几十年间，维密一直拒绝跟随名人潮流，每月至少回绝1名前来请求代言其品牌的名人流士。
维密运用严格的客户服务模式。为常客发放提供折扣的消费卡、邮发优惠券和免费商品等促进销售。
Victoria's Secret Angels
Victoria's Secret Angels on a commercial for the Secret Embrace line.
Victoria's Secret Angels are the brand's most visible models and spokeswomen. The VS Angels made their début in 1999 in the fourth annual Victoria's Secret Fashion Show. Daniela Pestova, Laetitia Casta, Heidi Klum, and Tyra Banks are among the Angels from the original promotion. In May 2007, the Victoria's Secret Angels, which includes Adriana Lima, Heidi Klum, Doutzen Kroes, Selita Ebanks, Alessandra Ambrosio, Miranda Kerr, Izabel Goulart, Karolina Kurkova and Marisa Miller were chosen to be part of People Magazine's annual 100 Most Beautiful People in the World issue. [9] The 'Angels' are among the world's best-paid models.
On November 13, 2007, Victoria's Secret Angels became the first trademark awarded a star on the Hollywood Walk of Fame. [10]
维密天使
维密天使在簇拥秘密T台上进行商业宣传活动
维密天使是该品牌最鲜活的模特代言人。维密天使在1999年第四届年度维秘时装展首次登台亮相。丹妮拉·帕斯托娃、蕾蒂西娅·卡斯塔、海蒂·克拉姆和泰雅·班克斯也在最初活动的天使之列。
2007年5月，维密天使中的安德丽娜·利玛、海蒂·克拉姆、杜晨·科洛斯、瑟丽塔·伊班克斯、亚历山大·安布罗休、梅琳达·可儿、伊莎贝尔·格勒、卡罗莱娜·科库娃以及玛丽莎·米勒入选《人物》杂志年度“1百位世界最美之人”行列。各个天使均为世界最高酬金的模特。
2007年11月13日，维密天使成为首位在好莱坞星光大道留名的商标。
Current
Heidi Klum - (1999 - present)
Adriana Lima - (2000 - present)[11]
Alessandra Ambrosio - (2004 - present)[12]
Karolína Kurková - (2005 - present)[12]*
Selita Ebanks (2005 - present) [13]
Izabel Goulart - (2005 - present)[13]
Miranda Kerr - (2006 - present)
Marisa Miller - (2007- present)
现签约天使
德国模特：海蒂·克拉姆 (1999 – 现在)
巴西模特：安德丽娜·利玛 （2000 – 现在）
巴西模特：亚历山大·安布罗休 (2004 – 现在)
捷克模特：卡罗莱娜·科库娃 (2005 – 现在)
开曼模特：梅琳达·可儿 (2006 – 现在)
美国模特：玛丽莎·米勒 (2007- 现在)
The models started working for the company before being contracted as Angels. Listed below are the years the current angels started shooting and working for the company. Their first runway show for the company is the second year listed below. The years the models were contracted into angels are listed above.
模特们在签约为天使前就开始为公司工作。下面列出的现签约天使均为其开始为公司拍照和工作的年份以及首场走秀年份。天使签约的年份为上列。
Heidi Klum - 1997 , First Runway:1997
Adriana Lima - 1998 , First Runway:1999
Alessandra Ambrosio - 2001 , First Runway:2000
Karolina Kurkova - 2000 , First Runway:2000
Selita Ebanks - 2003 , First Runway:2005
Izabel Goulart - 2004 , First Runway:2005
Miranda Kerr - 2005 , First Runway:2006
Marisa Miller - 2001 , First Runway:2007
海蒂·克拉姆 1997 首场走秀：1997
安德丽娜·利玛 1998 首场走秀：1999
亚历山大·安布罗休 2001 首场走秀：2000
卡罗莱娜·科库娃 2000 首场走秀：2000
瑟丽塔·伊班克斯 2003 首场走秀：2005
伊莎贝尔·格勒 2004 首场走秀：2005
梅琳达·可儿 2005 首场走秀：2006
玛丽莎·米勒 2001 首场走秀：2007
Former
Yasmeen Ghauri - (1998)
Helena Christensen - (1998)
Rebecca Romijn - (1998)
Karen Mulder - (1998 - 1999)
Stephanie Seymour - (1998 - 1999)
Daniela Peštová - (1998 - 2003)
Tyra Banks - (1998 - 2005)[13]
Laetitia Casta - (1999)
Maria Inés Rivero - (2000)
Gisele Bündchen - (2000 - 2006)[14]
前签约天使
加拿大模特：亚思敏·盖瑞 1998
丹麦模特：海伦娜·克丽丝坦森 1998
美国模特：丽贝卡·罗梅恩 1998
荷兰模特：凯伦·穆特 1998 – 1999
美国模特：斯坦福妮·森莫 1998 – 1999
捷克模特：丹妮拉·帕斯托娃 1998 – 2003
美国模特：泰雅·班克斯 1998 – 2005
法国模特：蕾蒂西娅·卡斯塔 1999
阿根廷模特：玛利亚·伊恩丝·丽芙洛 2000
巴西模特：吉赛尔·邦辰 2000 - 2006
Victoria's Secret Fashion Show
In 1995, Victoria's Secret held its first fashion show; the world press reported it as the lingerie event of the century . In 1999, the VS company made broadcast history in simultaneously broadcasting a live fashion show online and at Times Square, drawing some 1.5 million viewers, after being advertised during the Super Bowl American football game.[15][16]
In 2000, the show was held in Cannes, France, during the Cannes Film Festival to raise money for the Cinema Against AIDS charity; it raised $3.5 million.
In 2001, the Victoria's Secret Fashion Show made its broadcast television debut on ABC, drawing millions of viewers and middle-brow controversy; the Federal Communications Commission receives many complaints about each broadcast every time.[17]
In 2004, instead of the annual fashion show, The Angels (Tyra Banks, Heidi Klum, Gisele Bündchen, Adriana Lima, and Alessandra Ambrosio) did an Angels Across America Tour, a grassroots campaign for the brand visiting four major cities, New York, Miami, Las Vegas and Los Angeles.[12]
In 2005, the Rutgers University Drumline made a guest appearance for the show's finale. This was Tyra Banks' last runway appearance.
The 2007 show featured a performance by the Spice Girls and gained prominence as the first American TV debut of the band after their comeback.[18] Kanye West was also scheduled to perform at the event, but cancelled his appearance due to his mother's death. Will.i.am was called to perform in his place.[19]
The fashion show features mostly lingerie and a multi-million-dollar Fantasy Bra. In 2006, Victoria's Secret's sub-brand Pink made its debut on the runway. The show has since evolved into a lavish event with elaborate costumed-lingerie, varying music, and set design according to the different themes running within the show. The show attracts hundreds of celebrities and entertainers, with special performers and/or acts every year. The giant angel wings worn by the models, as well as other wings of various forms and sizes such as butterfly, peacock, or devil wings, are Victoria's Secret's fashion trademark. The fashion show is also a meeting of today's supermodels, who are always posing in the middle, after the final walk.[16]
In the past, most of the clothing exhibited was not for sale, but in 2005, the show featured the clothing for sale in the catalogue.[17]
维密时装展
1995年，维密举行了首场时装展，被全球媒体报导为“世纪内衣盛事”。1999年，经过在超级橄榄球赛期间广告宣传，维密公司创下广播纪录，时装展现场直播的同时在时代广场转播，吸引了15亿观众。
2000年，时装展在法国戛纳举行。在戛纳电影节期间为抗艾滋慈善机构筹集资金高达35亿美元。
2001年，维密时装展首次在ABC电视台播出。吸引了无数观众，同时也有中级知识分子的争议。联邦通讯局接到众多观众对节目的投诉。
2004年，维密一改年度的时装展，天使们（泰雅·班克斯、海蒂·克拉姆、吉赛尔·邦辰、安德丽娜·利玛和亚历山大·安布罗休）在全美4大城市：纽约、迈阿密、维加斯和洛杉矶举行天使全美巡演。
2005年，罗格斯大学鼓乐队更在时装展结尾客串演出。这年也是泰雅·班克斯的最后一场维密T台演出。
2007年，辣妹组合回归后的首次登台在维密时装展演出，获得显著成效。原计划参演的肯伊·威斯特由于母亲的逝世而取消了演出。Will.i.am乐队应邀顶替他的空缺。
2006年，维密展出了大部分价值不菲的“梦幻文胸”。维密的子品牌红粉佳人更在该年首次亮相T台。时装展至此已发展成一场繁华盛事：富有精心雕琢的装饰内衣、多种多样的音乐以及各种为不同主题设计的背景。时装展吸引了无数名人和艺人。模特穿戴的巨型天使翅膀，以及其他不同形式、不同大小的蝴蝶、孔雀或魔鬼等翅膀，已成为维密时装的标志。维密时装展更是众多当红模特云集的盛事，在走秀的最后，均会同台在秀台中央展现身姿。
以往，大多数维密展出的服饰均为非卖品，但2005年，时装展展出的服饰在目录中开始提供销售。
Year Broadcast date Television network Viewers (millions) Guest performers
2001 Nov-15 ABC 12.4 Mary J. Blige, Andrea Bocelli
2002 Nov-20 CBS 10.5 Destiny's Child
2003 Nov-19 CBS 9.4 Sting, Mary J. Blige, Eve
2004 N/A N/A N/A N/A
2005 Dec-06 CBS 8.9 Chris Botti, Ricky Martin, Seal, Rutgers University Drumline
2006 Dec-05 CBS 6.8 Justin Timberlake
2007 Dec-04 CBS 7.4 Spice Girls, Will.i.am, Seal Heidi Klum
年份 播出日期 电视台 观众 客串嘉宾
2001 11月15日 ABC 12亿4千万 玛丽·J·布里姬；安德烈·波伽利
2002 11月20日 CBS 10亿5千万 天命真女
2003 11月19日 CBS 9亿4千万 斯汀；玛丽·J·布里姬；伊芙
2004 不可用 不可用 不可用 不可用
2005 12月6日 CBS 8亿9千万 克里斯·波提；瑞奇·马丁；希尔；罗格斯大学鼓乐队
2006 12月5日 CBS 6亿8千万 贾斯汀·汀布莱克
2007 12月4日 CBS 7亿4千万 辣妹组合, Will.i.am, 希尔；海蒂·克拉姆
Sub-Brand
Victoria's Secret PINK
Further information: Pink (Victoria's Secret)
In July 2004, company executives launched PINK, a lineup of loungewear, sleepwear, and intimate apparel geared mainly towards university and high school students.[23] Alessandra Ambrosio was named the line's first spokesperson. PINK tours campuses around America setting up little mini stores outside for the students to purchase items from.[24] The company markets to youth through MySpace, Facebook, partnerships with MTV, and youth-oriented blogs. The brand has received worldwide nomination for best in the category performance year to year for the past two years. Miranda Kerr is the current spokesperson for Victoria's Secret Pink. Since early 2008, Behati Prinsloo has been appearing in much of their of advertising.
子品牌
维密红粉佳人
2004年7月，维密公司开始打造红粉佳人，专为大学和高中生定制休闲服、睡衣和贴身内衣的品牌。亚历山大·安布罗休为该品牌的首位代言人。红粉佳人在全美各大校园巡展，在校园外设立分点供学生选购产品。该品牌通过在MySpace网站、Facebook网站、与MTV合作和年轻人博客间开展市场。过去几年，该品牌曾多次被提名为全球该类产品最佳业绩。梅琳达·可儿是当前维密红粉佳人的代言人。自2008年初，贝哈蒂·普琳丝洛开始出现在众多该品牌广告中。
Basic store facts
There are 1,003 Victoria's Secret Stores in all, which equals approximately 5,126,000 selling square feet.
$731 USD is the average dollar amount of sales that occur per selling square foot.
The average store size in selling square feet is 5,111.
The net sales that each stores gross is $3.7 million or about $3.7 billion for all stores.
商店基本概况
维密共有1003家商店，等于大概512万6千平方英尺销售范围。
平均每一英尺销售范围内产生的销售额为731美元。
销售范围内的平均商店大小为5.111英尺
每家商店的销售毛利为370万美元，即全部商店的销售毛利为37亿美元。