《十亿消费者》(One Billion Customers )[EPUB]
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中文名: 十亿消费者原名: One Billion Customers 别名: Lessons from the Front Lines of Doing Business in China作者: James McGregor资源格式: EPUB出版社: Simon Schuster书号: 9780743258418发行时间: 2005年地区: 美国语言: 英文简介:
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如果想了解中国政治，经济的“高级结构”，你应该看看《十亿消费者》这本书。它的具体内容有：
－中国加入世贸的诸多内幕，包括中国高层和美国高层间的一些重要事件
－中金：摩根士丹利与建设银行的合资成败
－赖昌星小传
－新华社和道琼，路透争夺向中国股市传送世界财经新闻的“战役”
－道格拉斯和波音在中国投资前后
－美国媒体大王默多克在中国的起落，凤凰电视的起步，中国《财经》杂志的创办
－中国电讯集团，中国联合通信，UT斯达康的生成发展，和相互之间的争斗
－哇哈哈集团的发家史，潘石屹和张欣的地产王国
It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy.
Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.
如果想了解中国政治，经济的“高级结构”，你应该看看《十亿消费者》这本书。它的具体内容有：
－中国加入世贸的诸多内幕，包括中国高层和美国高层间的一些重要事件
－中金：摩根士丹利与建设银行的合资成败
－赖昌星小传
－新华社和道琼，路透争夺向中国股市传送世界财经新闻的“战役”
－道格拉斯和波音在中国投资前后
－美国媒体大王默多克在中国的起落，凤凰电视的起步，中国《财经》杂志的创办
－中国电讯集团，中国联合通信，UT斯达康的生成发展，和相互之间的争斗
－哇哈哈集团的发家史，潘石屹和张欣的地产王国
It is well known that with 1.3 billion mouths to feed, China’s market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy.
Quickly becoming the bible for anybody doing business in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market. Foreign companies rightly fear that Chinese partners, customers or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights about how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned—from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.