《傻瓜市场营销与财会系列》(Sales,marketing and accounting for Dummies)最新版[PDF]

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[傻瓜市场营销与财会系列].Marketing.For.Dummies.pdf	8.53 MB
[傻瓜市场营销与财会系列].Cross-Cultural.Selling.For.Dummies.pdf	3.63 MB
[傻瓜市场营销与财会系列].Accounting.for.Dummies.pdf	1.97 MB
全选	14.13 MB

简介:


内容简介
傻瓜会计教您会计基本知识，帮你避免会计欺诈，尽量减少混乱，利润最大化。让你了解如何管理公共或私营公司的库存，报告中的收入和费用，利润评估，分析企业的长处和弱点，并管理一个更好的底线预算。
Learn the basics of practical accounting easily and painlessly with Accounting For Dummies, 4th Edition, which features new information on accounting methods and standards to keep you up to date. With this guide, you can avoid accounting fraud, minimize confusion, maximize profits, and make sense of accounting basics with this plain-English guide to your accountant’s language. Understand how to manage inventory, report income and expenses for public or private companies, evaluate profit margins, analyze business strengths and weaknesses, and manage budgets for a better bottom line.
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因为Accounting和Bookkepping系列太少，不想也不好意思单独开出一个系列来发布，所以就列在此系列下


内容简介
Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.
Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.
* Explains Internet and search engine marketing to work for you
* Helps you identify customers where you least expect them
* Offers tips on using online resources to size up competitors
* Covers effective product positioning in a crowded marketplace
* Introduces guerilla and global marketing
想要提高你的营销技能，推广您的产品和服务？傻瓜市场营销告诉您如何了解市场懂得营销，市场有效的产品定位，提高客户对产品或服务的认知度，运用互联网和搜索引擎等
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Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.
This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:
* Reach out to multicultural customers
* Develop strong relationships
* Adapt your sales presentations and techniques
* Clear language barriers
* Boost your street cred
* Present appealing financing options
* Create a foundation for long-term success
* Handle negotiations with skilled hagglers
* Recognize and overcome objections
* Adopt techniques to close the sale
* Create a strong referral base
* Avoid cultural conflicts
* Maintain a diverse sales team
要接触到多元文化的客户？傻瓜跨文化销售是为满足新顾客的需要，帮您将获得关键的跨文化技能。
您将学习如何做多元文化研究，开发具有广泛吸引力的营销活动，选择正确的媒体等
*发展强有力的关系
*适应你的销售演示和技术
*清除语言障碍
*提高您的街头威望
*采用的技术来完成销售
*避免文化冲突
*保持多样的销售团队
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