目录: reface xviii About the Author xxv Section 1 Introdu ction 1 Chapter 1 Economi cs and Insi titutions: A Shift of Emph asis 3 Section 2 Preferen ces, Uti lities, Deman ds, and Uncert ainty 19 Chapter 2 Consume rs and Thei r Prefere nces 22 Chapter 3 Utilit ies—Indif ference Curve s 41 Chapter 4 Deman d and Beha vior in Mark ets 64 Chapter 5 Som e Applic ations of Consu mer Deman d, and Welfare Anal ysis 93 Chapter 6 Uncer tainty an d the Emer gence of Insuranc e 125 Chapter 7 Uncer tainty—Applic ations and Crit icisms 147 Section 3 Producti on and Cost 163 Chapter 8 The Disco very of Pro duction and Its Tech nology 165 Chapter 9 Cost and Choice 187 Chapter 10 Cost Cur ves 211 Section 4 Decision Theory – St atic and Dynami c Deci sions 223 Chapter 11 Game Theory and the Tool s of Strategi c Bu siness Analysis 225 Chapter 12 Decisio n Making Over Time 271 Chapter 13 The Internal Organizai on of the Firm 290 Section 5 Markets and Market Structure s 321 Chapter 14 Perfectl y Compe titve Mark ets: Short -Run Analy sis 323 Chapter 15 Compe titive Markets in th e Long Run 342 Chapter 16 Mark et Insitutio ns and Aucti ons 358 Chapter 17 The Age of Entrepre neurs hip: Monopo ly 378 Chapter 18 Natu ral Monopo ly and the Economi cs of Regulatio n 414 Chapter 19 The World of Oligo poly: Preliminari es to Successful E ntry 451 Chapter 20 Mark et Entry and th e Emer gence of Perfect Compe tition 493 Section 6 Welfar e, Excha nge, and General Equ ilibrium 521 Chapter 21 The Pro blem of E xchange 523 Chapter 22 General Equilib rium and the Ori gins of the Free-Mar ket and Intervent ion ist Ideol ogies 553 Section 7 Brea kdowns and Marke t Failure 579 Chapter 23 Moral H azard and Adve rse Selecti on: Inform ational Market Failure s 581 Chapter 24 Externalities: The Free Market –Interventionist Battle Continues 607
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