《用 LinkedIn 做生意》(LinkedIn for Business How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn)英文版[PDF]

类别:

图书 - 经济管理

状态:

普通资源

发布:

2012-10-05 22:18:00

更新:

2012-10-26 18:40:00

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[用.LinkedIn.做生意].(LinkedIn.for.Business.How.Advertisers,.Marketers.and.Salespeople.Get.Leads,.Sales.and.Profits.from.LinkedIn),.Carter,.文字版.pdf	7.70 MB
LinkedIn.for.Business.How.Advertisers,.Marketers.and.Salespeople.Get.Leads,.Sales.and.Profits.from.LinkedIn,.Carter,.Pearson,.2012.pdf	7.70 MB
LinkedIn.Marketing.An.Hour.a.Day,.Viveka.von.Rosen,.Wiley,.2012.epub	23.96 MB
LinkedIn.For.Dummies..Joel.Elad,.2ed..Wiely,.Mar.2011.pdf	26.29 MB
Search.Engine.Optimization.All-in-One.For.Dummies,.Bruce.Clay,Susan.Esparza,.2ed,.Wiley,.2012.pdf	40.11 MB
全选	105.76 MB

电驴资源简介

资源介绍

语言: 英文

地区: 美国

图书fenlei: 经济

中文名: 用 LinkedIn 做生意

发行时间: 2012年

原名: LinkedIn for Business How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn

资源格式: PDF

版本: 英文版

简介: 用Foxit Reader最新版打开pdf 内容介绍： LinkedIn是一家面向商业客户的社交网络（SNS）服务网站，成立于2002年12月并于2003年启动。网站的目的是让注册用户维护他们在商业交往中认识并信任的联系人，俗称“人脉”（Connections）。用户可以邀请他认识的人成为“关系”（Connections）圈的人。现在用户数量已达1.75亿，平均每一秒钟都有一个新会员的加入。而且美国本土的用户人数已经下降到只占38%。 内容截图：

目录: Part I LinkedIn for Business 1Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales .........................................................1 Part II LinkedIn Marketing 2Best Practices: Online Marketing and LinkedIn .........................................19 3Impressive Employees: LinkedIn Profile Enhancement, Findability, and Thought Leadership ...............................................................41 4Amazing Brands: Company Pages That Grow Business ......................65 5Generating Leads with Content Marketing and LinkedIn Answers, Events, & Groups ......................................................................................77 6Get It All Done: Your Weekly LinkedIn Marketing Routine .......107 Part III LinkedIn Advertising 7Best Practices: Online Advertising and LinkedIn Advertising ....................................................................................................................115 8Win First with Strategy: Inbound Advertising and Marketing with LinkedIn ........................................................................................135 9B2B Advertising: How to Create and Optimize LinkedIn Ads .....................................................................................................................147 10Advanced Strategies and Tactics for High-Impact LinkedIn Ads .....................................................................................................................159 Part IV LinkedIn Sales 11Best Practices: Traditional and Modern Sales ............................................175 12Salespeople and Social Sales ......................................................................................193 13Social Sales Prospecting and Making Contact ...........................................201 Part V Conclusions 14How Advertising, Marketing, and Sales Employees Work Together for Extraordinary B2B Results ....................................213 15The LinkedIn Advantage: Five Organizational Shifts That Support B2B Success.......................................................................221 16Social Prospects: The Future of B2B Social Media ................................229 Index .............................................................................................................................................241