《应用程序销售技巧基础教程》(Lynda Sales Skills Fundamentals)[光盘镜像]

类别:: 教育 - 商学
状态:: 普通资源
发布:: 2012-10-27 22:17:00
更新:: 2012-10-28 10:32:00

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[应用程序销售技巧基础教程].TLF-SOFT-Lynda.Sales.Skills.Fundamentals-PLATO.iso	1.17 GB
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文字语言: 英文

地区: 美国

对白语言: 英语

中文名: 应用程序销售技巧基础教程

英文名: Lynda Sales Skills Fundamentals

资源格式: 光盘镜像

发行日期: 2012年9月6日

简介:

语言：英语
网址：http://www.lynda.com/Business-Skills-tutorials/Sales-Skills-Fundamentals/97949-2.html
类别：教程
Lynda.com 出品的时长1小时13分钟的应用程序销售技巧基础教程。Christopher Matthew Spencer分享了他有效销售的技术,开始销售与精湛的沟通技巧，在课程开始的沟通和聆听技巧，然后探讨了应用程序的销售特征，在日常生活中，在商业环境中进行交易的理想入门。教程包括与潜在客户的基本知识，有说服力的演讲，理解和最大限度地提高了销售周期，测量的销售能力，销售技巧和实践中的角色扮演情景。
In this course, author Christopher Matthew Spencer shares his techniques for effective sales. Because a sale starts with finely honed communication skills, the course begins with communication and listening skills, and then explores the application of sales traits in everyday life—an ideal primer for making deals in business settings.
This course also covers the basics of connecting with prospective clients, making convincing presentations, understanding and maximizing the sales cycle, measuring sales abilities, and practicing sales skills in role-playing scenarios.
Topics include:
Becoming acclimated to selling
Understanding common sales terminology
Honing communication skills
Conveying passion and thoughts
Listening actively
Winning the confidence of others
Asking for referrals
Making cold calls
Setting realistic sales targets and achieving them
Keeping good sales records

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课程类型: 市场营销

目录: Introduction
11m 57s
Welcome
1m 1s
Understanding why people buy
1m 31s
Defining the range of sales transactions
2m 47s
Defining the sales process
2m 3s
Exploring common sales terminology
2m 30s
Some key things to know about sales
2m 5s
1. Onboarding in Your First Sales Job
6m 59s
Some homework while you're training
1m 8s
Working in a team
1m 59s
Learning from your company's top stars
1m 23s
Building integrity
2m 29s
2. Communication Skills in Sales
17m 14s
Selling in everyday life
2m 39s
Sharpening your listening skills
1m 51s
Developing clarity with others
2m 18s
Getting your point across
1m 45s
Sales presentation essentials
3m 41s
Exploring protocols for email and written communications
3m 30s
Keeping good notes
1m 30s
3. Prospecting and Qualifying
7m 25s
Defining your audience
2m 31s
Making effective cold calls
2m 11s
Turning prospects into customers
1m 45s
Understanding the power of referrals
58s
4. Completing the Sales Cycle
4m 35s
Exploring techniques for setting up appointments by phone and in person
1m 2s
Defining needs and creating value
1m 14s
Clarifying roles, timing, budget, and decision making
1m 24s
Asking for and getting the sale
55s
5. Measuring and Assessing Your Progress
6m 41s
Setting realistic targets and achieving them
1m 34s
Understanding team quotas and dynamics
1m 15s
Exploring sample record keeping and lead retention systems
1m 37s
Acting on your metrics
2m 15s
6. Let's Practice
18m 14s
A sample face-to-face sales exchange for consumer sales
6m 5s
A sample phone call for consumer sales
4m 6s
A sample face-to-face sales exchange for business sales
3m 42s
A sample phone call for business sales
4m 21s
Conclusion
31s
Goodbye
31s
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| In this course, author Christopher Matthew Spencer shares |
| his techniques for effective sales. Because a sale starts |
| with finely honed communication skills, the course begins |
| with communication and listening skills, and then explores |
| the application of sales traits in everyday life–an ideal |
| primer for making deals in business settings. |
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