《销售中的孙子兵法策略》(Sun Tzu strategies for selling)McGraw-Hill Audio, p2005.[MP3]
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中文名: 销售中的孙子兵法策略英文名: Sun Tzu strategies for selling别名: how to use The art of war to build lifelong customer relationships资源格式: MP3版本: McGraw-Hill Audio, p2005.发行时间: 2005年地区: 美国对白语言: 英语简介:
[img]http://www.amazon.com/gp/product/images/0071427309/ref=dp_image_0/102-1882782-0724921?%5Fencoding=UTF8 n=283155 s=books[/img]
赢得销售上的策略,通过有史以来最伟大的策略, Gerald Michaelson, 通过他的畅销书和受欢迎的讲座, 确定了他作为在现代商业中应用孙子兵法的领导地位. 在 销售中的孙子兵法策略 一书中,畅销书的作者. 兵法为管理者解释了经典战略理论特别应用于帮助销售人员赢得在日益增长的竞争的销售战场. 充满着灿烂的见识必将帮助使其销售胜过任何竞争者. 作者已将孙子的智慧转变成现代的销售建议,目标课程和现实生活中的如何去做., 像: 不战而胜, 有你的特别的销售主张, 知己知彼, 从失败的销售中学习.
Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world s leading interpreter of Sun Tzu s timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling , the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist s classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu s writings to sales strategy. It also transforms Sun Tzu s wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales.
Contents
Book one
Applying Timelss Wisdom
Part I
Personal Strength Wisdom
1. Meet the Enemy
2. Knowledge
3. Be professional
4. Occupy the high Ground
5 Be the expert
6 Understand selling as a process
7 Be organized -- Have a system
8 Get Better and Better
Part II
Planning Wisdom
9 Get your strategy Right
10 Win without fighting
11 Konw your competitor
12 Aim for Big wins
13 Learn from Lost sales
Part III
Wisdom for Initiating Action
14 seize the Initiative
15 Feed the Funnel
16 Sell from Strength
17 Teamwork works
18 Time and timing aid victory
19 Be a Gorilla --or Be a Guerilla
20 Take calculated Risks
21 When things Go wrong
Part IV
Wisdom for structuring the sale
The first step: Create a need
22 Set the stage
23 ask questions and listen, please
24 Turn Problem into opportunities
The Second step: Maximize the need
25 Scope it up--or down
26 Tip the scales
The Third step: Fill the need
27 offer a unique selling Proposittion
28 Do the extraordinary
29 work the advantages
30 Winning is the best option
31 Be flexible
32 watch for buying signals
33 Build long term
Part V
The wisdom of practical experience
Wise lessons
Assess, understand, implement
PLan, Sell, and Win
Keep your word
Success at the high ground
Book two
The art of war by Sun Tsz
Index
瑞星杀毒 18.21.22 确保安全无毒
[img]http://www.amazon.com/gp/product/images/0071427309/ref=dp_image_0/102-1882782-0724921?%5Fencoding=UTF8 n=283155 s=books[/img]
赢得销售上的策略,通过有史以来最伟大的策略, Gerald Michaelson, 通过他的畅销书和受欢迎的讲座, 确定了他作为在现代商业中应用孙子兵法的领导地位. 在 销售中的孙子兵法策略 一书中,畅销书的作者. 兵法为管理者解释了经典战略理论特别应用于帮助销售人员赢得在日益增长的竞争的销售战场. 充满着灿烂的见识必将帮助使其销售胜过任何竞争者. 作者已将孙子的智慧转变成现代的销售建议,目标课程和现实生活中的如何去做., 像: 不战而胜, 有你的特别的销售主张, 知己知彼, 从失败的销售中学习.
Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world s leading interpreter of Sun Tzu s timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling , the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist s classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu s writings to sales strategy. It also transforms Sun Tzu s wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales.
Contents
Book one
Applying Timelss Wisdom
Part I
Personal Strength Wisdom
1. Meet the Enemy
2. Knowledge
3. Be professional
4. Occupy the high Ground
5 Be the expert
6 Understand selling as a process
7 Be organized -- Have a system
8 Get Better and Better
Part II
Planning Wisdom
9 Get your strategy Right
10 Win without fighting
11 Konw your competitor
12 Aim for Big wins
13 Learn from Lost sales
Part III
Wisdom for Initiating Action
14 seize the Initiative
15 Feed the Funnel
16 Sell from Strength
17 Teamwork works
18 Time and timing aid victory
19 Be a Gorilla --or Be a Guerilla
20 Take calculated Risks
21 When things Go wrong
Part IV
Wisdom for structuring the sale
The first step: Create a need
22 Set the stage
23 ask questions and listen, please
24 Turn Problem into opportunities
The Second step: Maximize the need
25 Scope it up--or down
26 Tip the scales
The Third step: Fill the need
27 offer a unique selling Proposittion
28 Do the extraordinary
29 work the advantages
30 Winning is the best option
31 Be flexible
32 watch for buying signals
33 Build long term
Part V
The wisdom of practical experience
Wise lessons
Assess, understand, implement
PLan, Sell, and Win
Keep your word
Success at the high ground
Book two
The art of war by Sun Tsz
Index
瑞星杀毒 18.21.22 确保安全无毒