《商业策略》(Business Strategy)PPT[压缩包]

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简介:


学校介绍:
University of Regina
Paul. J. Hill School of Business
加拿大 里贾纳大学 商学院
里贾纳大学创始于1911年，是加拿大公立院校之一，位于加拿大南部萨斯客彻温省首府里贾纳市，享有加拿大阳光城市美誉。 里贾纳大学目前有全职教师1200人，学生11779人，校本科生为10833人，留学生占在校的3%，下设9个院及23个系，学生各类社团共80多个。
教授介绍:
Robert Giberson
Associate Dean, Special Projects
Associate Professor
PhD (ABD), Richard Ivey School of Business, University of Western Ontario, 1999.
MBA, Wilfrid Laurier University, 1991.
BSc (Hons.), University of Western Ontario, 1984
内容介绍:
-Strategic Management: Creating Competitive advantages
-Analyzing the External Environment of the Firm
-Analyzing the Internal Environment of the Firm
-Recognizing a Firm’s Intellectual Assets
-Business Level Strategy: Creating and Sustaining Competitive Advantage
-Corporate Level Strategy: Creating Value through Diversification
-International Strategy
-Disruptive Environments and Digital Business Strategies
-Creating Effective Organizational Design
-Strategic Control and Corporate Governance
-Strategic Leadership: Creating a Learning Organization and a Ethical Organization